Google Analytics gives you a rich source of valuable data about how visitors interact with your website.
Acquisition
Analytics also tells you how people arrived at your website. This is important because you can identify which traffics sources are richest for you. You’ll find this information under the Acquisition tab on the GA dashboard. Visitors might arrive at your site by:
- Typing your website address directly into their browser
- Clicking through from a social page or social link
- Engaging with ads on platforms like Google and Facebook
- Clicking on links from referral sites
- Finding you through Google local or organic search
Knowing where your visitors come from lets you make smart digital marketing decisions.
Behavior
Google Analytics doesn’t just show you how people arrived at your site. It also tells you exactly how they engage with your content. You’ll find this data under the Behavior tab on The Google Analytics dashboard. From here you can discover how visitors move through your site – from the page they land on to the page they leave from.
Behavior tab provides a break down of site data like this (we’ll go into each item in more detail in future posts):
- Behavior Flow – how people move through your website.
- Site Content – see your website’s most popular pages, landing pages and exit pages.
- Site Speed – find out fast your website loads for visitors and how you can make it faster (super important for usability).
- Site Search – got a search form on your site? Get the search terms visitors are using.
- Events – measure specific link clinks, downloads and form submissions from your website.
- Publisher (information for website owners using Google AdSense ad platform).
- Experiments (redundant).
